There wasn't a special aisle at the Target I went to, everything was displayed where it originally was.

Animated Voyagers are indeed selling at $36
Movie Deluxes are at $25 (i scanned it just to make sure) same goes for the Allspark Round Deluxes.
Not much Animated Deluxes but can still see Bumblebee, Lockdown, Ratchet, Blackarchnia, Optimus Prime and Prowl.

Yeah...agree on the Electronic section! A long queue lining up. Probably getting the Wii or new DS Lite. Oh, I've grabbed a spare Animated Ratchet and Blackarchnia for Paul but he doesn't need it anymore. If anyone wants either of them, please PM me...else it will be returned by tonight or tomorrow.