• be honest and transparent with customers
  • provide accurate estimates for arrival of stock
  • be competetively priced
  • I can take or leave incentive schemes, I'd rather just have consistantly good value product.
  • Post general information updates etc regularly on your site to avoid being swamped by hundreds of emails asking the same question
  • be aware that couriers don't work for everyone, as they don't leave slips for pickup at the post office. not everyone can receive parcels at work. I've had a few boxes damaged by couriers lately as well.
  • pack items on all sides of the box, not just the side the customer sees when they open the box. this is something that PC did get very good at, the crumpled paper is light, cheap and recyclable.
  • sturdy boxes are a good thing
  • have a good filter system on your website, it's frustrating looking through heaps of sold items trying to find that few that aren't sold out.
  • don't make your website secondary to social media, it must be your primary focal point for information and contact.
  • give me lots of cool free stuff. ;-)
  • It seems that multiple payment options are appreciated, as is some sort of layby.