I was reading about that earlier today.
If FunPub were going to be doing official conventions for Hasbro again, they would have had an idea about it last year and wouldn't have sold off all their excess stock, much of it at a loss.
I think they are probably just holding onto the name while it is still a recent concept in the fandom, to prevent it falling into the hands of someone who may not respect the name enough to use it properly.