Two new bonus items announced in it's final week...
- a digital comic bundle from IDW through comixology with "Unicron" cover (it is rather vague with being "exclusive", in that it could just be existing comics that haven't been offered in that combination before)
- a Hotrod figurine (to go with Galvatron), an Autobot shuttle, and a stand for the floating head of Unicron. (they also note that the hands have more articulation now, but the original images looked to me like they they already had 15 points of articulation)In addition to this once-in-a-lifetime figure, HasLab: Unicron backers through HasbroPulse.com will now receive an EXCLUSIVE digital comic bundle, made in partnership with @IDWPublishing and available only through @comiXology!
I think they might have just updated more of their international orders, which might have included the Europe, which only recently had a retailer there offering it.