What's the short way to refer to the TV and toyline "Transformers Prime"?

I don't think there's anything wrong with a full word over an abbreviation (as in like "Movie Bonecrusher" vs "ROTF Skids", or Generations Thundercracker vs GEN Wheeljack) but when the line's name is a character's name I think that posting acquisitions or sightings and always saying Prime will look weird and a bit confusing.

I found Prime Bulkhead
Anyone know where I can find a Prime Optimus Prime?
At Target I found Prime Arcee and Cliffjumper
Have any other news boards or fan sites finding a solution?

Should we go about "TFP" or an all caps "PRIME", or is "Prime" not a problem at all?