Ah, scans of the recent Activision promo booklet. (kotaku didn't even credit the source... how disrespectful).

The booklet comes in a steel-cased "survival kit", packed with an energy bar and an energy drink. (damn... the Americans get all the good stuff)
Bigger & clearer scans can be seen here, and the foldout info card can be seen here.

Sigh... I wonder how much one of these sets is going to end up going for on ebay.