I disagree with you Gok, I had no interest in the Beast Wars toys until I saw the show. I honestly didn't even think they were Transformers until I saw the show to confirm it. The sales may have only been impressive compared to the G2 sales but I don't think they would have been hard to beat. I think they saw an interest in the toys and decided the best form of advertising was using a series based on the BW figures to drive sales.