Quote Originally Posted by jena View Post
I know Kmart's pricing lasted for the duration of the catalogue it was featured in, it oddly enough happens with the majority of the new releases - they're super cheap during the week of release then the prices are jacked up again the following week. Pretty stupid, I'd you ask me!
Why? At the prices they are at in the catalogue, every DVD purchased actually costs them money. Even Target, who is still selling it at $23 (New release prices usually last 2-3 weeks there), takes a 15% LOSS on each DVD.