Congrats on scoring an interview dude, looking forward to hearing it!

My question would be:
  • Given your background in Product Development & Marketing; what would be the steps that you'd recommend to a 3rd Party Company if they were to set out on developing their own IPs, that didn't rely on borrowing from already established & trademarked properties?
    Such as creating & building the product's narrative or mythos, and what the best medium would be to convey it to the desired audience/demographic?