How about the fandom tries for the next month to not over react when Hasbro producing new kids toys that will appeal to kids. Since, you know, they're for kids. Anybody else buying them is just a bonus and Hasbro doesn't need to squat to make these more appealing to anybody but kids.

I personally, don't think they look to bad. And it's definitely something new for Transformers. I don't think Hasbro are so much trying to take on Lego but see Lego raking in the dollars and never ever ever leaving the public consciousness, and want to know how they can combine that with their existing properties while keeping total control. Construction sets didn't work for them, so they'll try Lego others big draw customisable action 'figures'.