Quote Originally Posted by DELTAprime View Post
The guys on the Seibertron podcast look at the sales numbers for comics in the US. According to them IDW's Transformersverse has always been a very small seller. A new issue will sell 1500 - 1750 copies at absolute best. I have no idea how many copies a comic has to sell to be profitable but at maximum 1750 copies it can't be making them much if any money.

This is just wild speculation on my part but I think Hasbro must be paying IDW at this point to make them for the toys and whatever they get in sales before then is just extra cash in IDW's pocket.
This is why I think it's such a missed opportunity for IDW. We're in the new jump-on point for the IDW TF Universe right now, with Season 2 of RID and MTMTE kicking off, as well as the Windblade mini, but all is for naught if new readers aren't attracted because the comics included with the cross-promotion toys are long out of date (and relevance) and said new readers would have to catch up on 5 or 6 issues in order to understand what's going on in the current run.

There's no doubt in my mind that Waspinator and Rattrap's inclusion in the IDW Comics was because Hasbro were producing toys for them. Hasbro creates these cross-promotions, but then it all falls apart when waves get delayed, which is sad for IDW, because they deserve a greater reader-base.