There have certainly been some weird Transformers themed promotions with this movie, and this would have to be one of the strangest.

In Korea, a face-mask applicator for skin-whitening, that comes in either Optimus or Bumblebee design.
(for those unfamiliar, there are treatments and surgeries commonly available in some Asian countries to help make them look more caucasian... thanks to fashion magazines and other western marketing influences - similar to how we have teens and young adults wanting plastic surgery for things they don't need it on)