He is mostly right about the percentage of pages being about the same over the ten years, with 6 of the 16 pages being comic story. Probably once a year, they've had an extra page or two to promote something else (like a recent issue having a BotCon comic preview).

Since they lost a page to be a cover several years ago, the format has been pretty consistent.

Standard contents to equal 11 pages...
2 pages - cover & intro page
6 pages - comic
2 pages - bios
1 page - back cover "funnies"

Then the variables to equal the remaining 5 pages...
3-4 pages - articles and info (including BotCon review once a year)
2-1 pages - advertising of their toys or conventions (including preview comics)

Sometimes the comic is a decent story, so becomes an interesting element (but only worth reading after you wait 12 months for the entire story), while the 3-4 pages of articles are sometimes the interesting element.
But the articles would be more interesting if they could get more input from Hasbro on future toy reveals. What's the point of paying a license to promote the Brand, if the Brand doesn't give them products to promote, as that's what readers most want - future toy products to get excited about.