They've been printing that on the box for the last year of Masterpiece toys, as that toyline won some sort of design award last year.

Personally, I don't like it as it's plain design detracts from the look of the packaging... which is ironic for a design award to look so simple in design.
As an award that is worth promoting proudly on multiple products, I think it should look fancier than something that looks like a company logo doing mere cross-promotion.