I don't get why you're so determined to defend the lazy efforts of Hasbro marketing.
Show me where these toys appear in the Armada comic or cartoon.
Following your own logic from the AAOP debate, these Minicons should not be sold as Armada because kids won't recognise them as Transformers, since that line hasn't been around for five years.
I wouldn't object to them being labelled as Armada if there was a proper attempt to tie these moulds which were never released during that era to Armada. And the whole "Minicons are Armada" thing is a little weak considering we've seen Minicons under the Energon, Cybertron, Classics, Universe and Movie banners. Yes, fans associate Minicons with Armada, but not exclusively so. And kids today probably wont, since they've been in almost every subline since.
I won't base my decision to purchase this pack solely on the label, but since it's a fairly expensive pack of repaints with an interesting layout there's a fairly good chance that fans like myself would consider this pack as something to keep sealed. In which case the label becomes relevant. I probably wont get this set, since the repaints don't interest me, but the "Armada" label on it pretty much rules out buying to keep sealed. And I'm not bent out of shape about that, but Hasbro's lazy packaging may just have lost them a purchase.