Aaron Archer is just one in a chain of people who approve of or decides what happens with Transformers. Targeting one person out of the several layers of management is like blaming a one person at KFC for those dreadful Fresh Subs they are currently selling.Originally Posted by GoktimusPrime
So far you've blamed him for everything since Beast Wars to the current Movies. He's been promoted through several levels of Management during that time, and each step of that management ladder would be just one stage of approvals/decisions... meaning that decisions pass through him, but are hardly exclusively his. Anything specific that fans dislike about the Transformers toys, went through several people before it got to him, and until recently, still had to go through people above him. (and even still, the CEO would probably still have some say in the direction of the Brand)
And Hasbro won't learn, or change, because they would still see DotM as a success. The movie made them heaps of money, and the toys were still bought up by retailers to almost the same level as RotF.
It's kinda like Coles or Woolies being open late (or those 24 hour department stores) - at certain late hours they are operating at a loss per hour, but over the day as a whole, those meager sales have added to their total sales for that day, making it look better than if they closed early.
Hasbro may have taken a loss on maybe 3 or 4 DotM toy moulds (and that's only if they never re-release them - but they will eventually), but those smaller sales made from a limited production run adds to their total sales figures for the Brand as a whole - which is all they target and later boast about to their shareholders.
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