Transformers retail prices in 2012 unchanged despite exchange rate

[Golden Phoenix]

I am quite surprised by the price of the individual Box Shots. I would be pretty happy to pick one or 2 up for $7.
The deluxes are pretty good too.

I think we have to remember that we will never have the prices or prices anywhere close to what America has for many reasons.
We are a smaller market that is spread out. That means less product sold to a bigger area. That makes transport costs much higher. We also have much higher overheads (I am pretty sure the staff at Big W get paid much much more than the staff at the Big W equivalent in the US) and rent and insurance. Even though the price of the actual product has gone down, the price of everything else (transport, insurance, staff, rent and so on) has stayed the same (actually has gone up a bit due to inflation)

We also have to remember that a few years ago deluxes at Big W were a lot closer to the $26-30 price point. If we picked up a deluxe for $24 on sale we did pretty well. Now it is the standard and the on sale price is $18-20. So the prices for some figures have gone down. And even though some other figures (like voyagers) have not dropped down by as much, they also have not gone up with inflation either.